PRESS – FPC talk to James Miller Commerical Director about the coming year.

Check out the interview in the latest issue of Fresh Talk Daily as James Miller (Commerical Director at Chambers) discusses a variety of challenges to be faced by Chambers and The Fruitery this year.

The team are offering more convenience to the younger generation, a wider service offering to The Fruitery’s customers, workforce concerns, packaging and environmental initiatives plus improving the nations eating habits.

Read the full interview here.

PRESS – “Where retailers are involved having extra shelf life is quite an important factor”

Read in Fresh Plaza how – “These days it’s all about shortening the supply chain, sourcing directly from the grower so by growing in the UK and abroad and forming grower partnerships we hope to achieve this and so far it is working really well for us.”

Read the whole story by clicking here and following the link.

PRESS – Chambers and The Fruitery in the European Media

Tim Chambers was interviewed by the Reussir publication at Fruit Logistica. Follow this link to read the story.

PRESS – UK berry grower to launch branded business

IEG Vu Agribusiness report on the story – “The Fruitery offers fresh berry preparations in both private label and branded, as well as in foodservice packaging.”

Read the full news article here.

PRESS – New prepared fruit facility in the UK will show it at Fruit Logistica by The Fruitery.

Pre-show coverage for our announcement for The Fruitery. As The Fruitery announces its decision to expand its business to include the supply of fresh fruit and branded medley pots for the foodservice.

Read the full article here.

PRESS – Fresh Plaza – ‘The Fruitery To Expand Its Business’

Fresh Plaza have picked up on The Fruitery’s expanding its business.

“The Fruitery to expand its business to include supply of fresh fruit and branded medley pots for the foodservice”

To read the full story click here.

PRESS – EuroFruit – The Fruitery to become standalone berry brand

EuroFruit have kindly covered the latest news story about The Fruitery. have picked up on The Fruitery becoming the first standalone berry brand. “Chambers is launching the first branded, prepared berry product on the UK market by making The Fruitery business into a proprietary brand.”

Follow this link to read the full story.

PRESS – Fresh Produce Journal ‘The Fruitery to become standalone berry brand’

Industry leading Fresh Produce Journal have picked up on The Fruitery becoming the first standalone berry brand.

“Chambers’ prepared fruit pots will go into “wider distribution channels” as the first prepared berry brand to hit the UK market”

To read the full story click here.


Chambers and The Fruitery will be revealing an exciting new launch at
this year’s Fruit Logistica, as The Fruitery announces its decision to
expand its business to include the supply of fresh fruit and branded
medley pots for the foodservice, retail and culinary trade sectors,
alongside the original white label offering.

Last year Chambers – which enjoys a strong heritage as a grower whose
innovative business model enables customers to access soft fruit direct
from the grower resulting in a shelf life extension of two days – became
the UK’s only specialist fruit grower to launch its own prepared fruit
facility, The Fruitery. Created in response to the growing demand for a
healthy snacking option within the buoyant take home and on the go
markets, The Fruitery accesses the same premium fresh fruit grown by
Chambers (either in the UK or at one of its partner farms located in
countries around the world) to create a range of berry medley pots. The
extended shelf life, as well as reduced food miles and 100% traceability
and provenance, have proved popular within the foodservice and food
retailer sectors, where The Fruitery has previously provided a white label

The launch of a branded berry medley offering represents another first for
The Fruitery, as it will be the first branded prepared berry product to hit
the market, providing consumers with a unique fresh berry medley choice
in line with current healthy eating guidance. In addition, the move
towards the supply of fresh fruit under The Fruitery brand enables the
business to service the needs of the discerning culinary trade who, while
acknowledging the benefits of The Fruitery’s current catering pack and the
extended shelf life, are more interested in buying larger volumes of fruit
in a fresh rather than prepared format.

Commenting on The Fruitery’s new plans, Commercial Director James
Miller says, “The Chambers business model is based on four key pillars,
growing, packing, importing and prepared, all of this is underpinned by an
ongoing commitment to innovation and tracking current and future
market opportunities. The Fruitery has been well received within the
industry and our advantageous reduced supply chain timeline, £2m
investment in the high care facility, BRC accreditation and ability to
provide a seamless year-round supply of berries direct from the grower
resonates favourably with our customers. We are now keen to pursue
wider distribution channels for the product including culinary professionals with whom we have already started a seeding programme via the renowned Westminster Kingsway college in London. We believe that The Fruitery can operate successfully as a proprietary brand, alongside the existing white label business, leveraging the successful supply chain model pioneered by Chambers.”

Chambers and The Fruitery will be in Hall 8.2 stand A-03 at Fruit Logistica.

PRESS – HORT NEWS – Chambers on winning form at the National Fruit Show 2019

Hort News reporting on – “Competing against the top fruit producers in the UK, Chambers was awarded a second and third prize for its Paris and Malling Bella raspberries respectively.”

Read the article here.