CHAMBERS AND THE FRUITERY ON SHOW AT FRUIT LOGISTICA

Chambers and The Fruitery will be revealing an exciting new launch at
this year’s Fruit Logistica, as The Fruitery announces its decision to
expand its business to include the supply of fresh fruit and branded
medley pots for the foodservice, retail and culinary trade sectors,
alongside the original white label offering.


Last year Chambers – which enjoys a strong heritage as a grower whose
innovative business model enables customers to access soft fruit direct
from the grower resulting in a shelf life extension of two days – became
the UK’s only specialist fruit grower to launch its own prepared fruit
facility, The Fruitery. Created in response to the growing demand for a
healthy snacking option within the buoyant take home and on the go
markets, The Fruitery accesses the same premium fresh fruit grown by
Chambers (either in the UK or at one of its partner farms located in
countries around the world) to create a range of berry medley pots. The
extended shelf life, as well as reduced food miles and 100% traceability
and provenance, have proved popular within the foodservice and food
retailer sectors, where The Fruitery has previously provided a white label
product.


The launch of a branded berry medley offering represents another first for
The Fruitery, as it will be the first branded prepared berry product to hit
the market, providing consumers with a unique fresh berry medley choice
in line with current healthy eating guidance. In addition, the move
towards the supply of fresh fruit under The Fruitery brand enables the
business to service the needs of the discerning culinary trade who, while
acknowledging the benefits of The Fruitery’s current catering pack and the
extended shelf life, are more interested in buying larger volumes of fruit
in a fresh rather than prepared format.


Commenting on The Fruitery’s new plans, Commercial Director James
Miller says, “The Chambers business model is based on four key pillars,
growing, packing, importing and prepared, all of this is underpinned by an
ongoing commitment to innovation and tracking current and future
market opportunities. The Fruitery has been well received within the
industry and our advantageous reduced supply chain timeline, £2m
investment in the high care facility, BRC accreditation and ability to
provide a seamless year-round supply of berries direct from the grower
resonates favourably with our customers. We are now keen to pursue
wider distribution channels for the product including culinary professionals with whom we have already started a seeding programme via the renowned Westminster Kingsway college in London. We believe that The Fruitery can operate successfully as a proprietary brand, alongside the existing white label business, leveraging the successful supply chain model pioneered by Chambers.”

Chambers and The Fruitery will be in Hall 8.2 stand A-03 at Fruit Logistica.


PRESS – HORT NEWS – Chambers on winning form at the National Fruit Show 2019

Hort News reporting on – “Competing against the top fruit producers in the UK, Chambers was awarded a second and third prize for its Paris and Malling Bella raspberries respectively.”

Read the article here.


PRESS – Fresh Produce Journal, “Chambers varieties impress judges at National Fruit Show”

Industry-leading, Fresh Produce Journal have reported on the Chambers’ double win at the National Fruit Show last month.

Click here to read the full story.


PRESS – Produce Business UK, Pair of Chambers raspberries earn honours at National Fruit Shows

Industry-leading Produce Business UK, have picked up on Chambers award-winning raspberries, Paris and Malling Bella.

“Competing against the top fruit producers in the UK, Chambers was awarded second-place and third-place prizes for its Paris and Malling Bella raspberries, respectively”

Click here to read the full story.


VIDEO – Chambers working with the NextGen

A short video about our work with NextGen.

Members of the NextGen Fruit Group, a networking and educational association working across the UK fresh fruit supply chain, recently took an educational tour, courtesy of Chambers’ Oakdene Farm headquarters.


CHAMBERS ON WINNING FORM AT THE NATIONAL FRUIT SHOW 2019

November 2019: Chambers once again demonstrated its strength as a leading soft fruit grower with two wins at this year’s National Fruit Show.

Competing against the top fruit producers in the UK, Chambers was
awarded a second and third prize for its Paris and Malling Bella
raspberries respectively.

Paris is a variety originally bred in France that delivers a larger than average sweet, juicy berry between 5g to 6.5g, presented as a uniform, short conical and slightly rounded shape. It is a primocane that is very tolerant to the main raspberry pests and diseases and therefore produces good yields. Fruit is characterised by a pleasing aromatic flavour and firmness and a long shelf-life.

Malling Bella was first launched in 2017 and represents a variety from the East Malling Rubus Breeding Consortium, an international breeding consortium originally formed in 2015, of which Chambers was a founding member. It is a vigorous, mid-season primocane fruiter, providing large, easy-to-pick berries. Malling Bella delivers heavy yields and is suitable for double cropping and long-cane production. The resulting fruit is of an excellent quality, with consistent flavour and a long shelf-life.

Commenting on the success at the show, Commercial Director James Miller said, “As a highly experienced, established specialist raspberry grower we take great pride in the quality of the fruit that we supply and we have a strong understanding of which varieties deliver against the high standards set by our customers. As a grower that works closely with the multiples, we are constantly striving to meet the increasingly discerning demands of today’s consumer. This can sometimes be in the guise of a new variety, but we also stand firm with some of the more traditional varieties – such as Paris – which continue to epitomise the best in class, as demonstrated by our success at this year’s National Fruit Show. Paris not only performs in terms of aesthetics, flavour and yield, it – along with a number of other varieties that we grow – also enjoys an extended growing season with the crop being harvested as late as October in the field, and up to December under glass. Clearly, being able to deliver a British product so late in the year is an appealing proposition for the industry and underpins Chambers’ commitment to (wherever it is possible) reducing the carbon footprint. Offering our customers a choice of high-quality berries that resonate with current consumer trends remains our no1 priority.”


PRESS – Produce Business UK, ‘Chambers welcomes NextGen of fruit growers to Oakdene headquarters’

Produce Business UK has reported on Chambers’ recent event welcoming the next generation of the fruit industry.

“Members of the NextGen Fruit Group, a networking and educational association working across the UK fresh fruit supply chain, recently took an educational tour, courtesy of Chambers’ Oakdene Farm headquarters.”

“The visit provided an opportunity for Chambers to share its knowledge with the rising stars of the fruit growing industry.”

Click here to read the full story.


PRESS- Horticulture Week, “Young produce professionals learn of new fruit developments at Chambers”

Horticulture Week has picked up on the NextGen event hosted at Chambers last month.

“Kent soft grower WB Chambers welcomed the next generation of fruit growers to its Oakdene Farm headquarters last month.”

Click here to read the full story.


PRESS- Fresh Produce Journal, “Chambers opens doors to NextGen growers”

Industry-leading, Fresh Produce Journal have reported on the NextGen visiting Chambers and The Fruitery.

“Soft fruit supplier hosts educational event for bussing fresh produce professionals, including a tour of its recently launched prepared facility”

“the £2 million Fruitery division supplies fruit that is transferred from the field to chilled within one hour, building on the company’s already streamlined supply model.”

Click here to read the full story.


PRESS- Fresh Produce Journal – “Why there are bigger issues than labour pains”

Fresh Produce Journal has picked up on the ‘labour pains’ story.

“Tim Chambers, managing director at soft-fruit grower Chambers, explains why the looming problem of access to capital is arguably even greater than the threat of labour shortages”

Click here to read the full story