Chambers ‘In Business’- BBC Radio 4

Tim Chambers and Salih Hodzhov will be featured on The Radio 4 In Business programme on Thursday 8th August at 20:30!

Make sure you tune in to listen!

You can also hear them via their website-

PRESS- Horticulture Week- New Appointments

Industry leading, Horticulture Week has picked up on the new appointments for The Fruitery.

“Kent soft fruit grower WB Chambers has explained why it has taken on a compliance and health & safety manager since expanding into prepared produce.”

Click here to read the full story.

PRESS- Fruit Net ‘Chambers doubles strawberry sales’

Fruit Net has picked up on the story about Chambers achieving a 100 per cent increase on its 2018 strawberry crop!

Click here to read the full story

Chambers Cherry Chat

Tuesday 16th July is National Cherry Day!

DID YOU KNOW that just 10 cherries can make up one of your five a day? They are nutritious and help fight disease and other illnesses. Helping you to sleep, serving as a kind of pain-relieving aspirin and fighting against ageing, this is one super-cherry!

The Romans first brought cherries from Persia and introduced them here in Britain.  Some even say that ancient roads can be traced from the spots where marching Romans spat out their seeds and caused a new tree to grow!

Our main goal of National Cherry Day is to raise awareness about the need to maintain our traditional orchards!   If everyone eats one home-grown cherry each, the future of British cherries will be looking up in no time!


July 2019: Chambers celebrates its highest ever yield of British strawberries this year, achieving a 100% increase on the tonnage produced when compared to the 2018 crop.

The growth in tonnage is in response to blossoming partnerships with the multiples, which has seen Chambers increase its own crop of strawberries and draw upon the business’ extensive network of partner growers – courtesy of its membership of the Asplins Producer Organisation – to meet consumer demand. The relationship with Asplins (a fruit producing, packing and marketing co-operative) makes it possible for Chambers to supply its supermarket customers with the quintessential British favourite throughout the summer months.

The business has invested heavily in its operations, which includes introducing innovative growing methods and equipment. In addition, Chambers has secured new sites to propagate plant stock which is then sent to various partner sites both in the UK and overseas for growing and ultimately harvesting, enabling a year-round offering.

As well as growing strawberries, Chambers – the leading independent soft fruit experts – supplies a range of British berries including raspberries, cherries and blueberries.

James Miller, Commercial Director at Chambers, says: “Our long-standing partnership with the multiples has helped us to grow even more strawberries than ever before, and enhance our business further. It has provided us with the stability to open new sites, invest in new equipment and create more secure employment in Kent. We have even more exciting projects in the pipeline and look forward to continuing to work closely with our key accounts to bring these plans to fruition.”


PRESS- Fresh Talk Daily, ‘Sweet Success For Chambers’

Fresh Talk Daily have picked up on Chambers recent strawberry success.

“Chambers celebrates its highest ever yield of British strawberries this year, achieving a 100% increase on the tonnage produced when compared to the 2018 crop.”

Click here to read the full story

Critical Compliance Appointment  At The Fruitery

Chambers announces the appointment of Kate Boxall as Compliance & Health & Safety Manager for The Fruitery, the company’s recently launched prepared fruit division.
Continue reading…

PRESS- Fresh Produce Journal – Fruitery gains early BRC thumbs up!

Fresh Produce Journal have reported on The Fruitery’s BRC accreditation just two months after the official launch.

Click here to follow the link and read the full article.

The Fruitery On Show At London Produce 2019

The Fruitery – the recently launched prepared ready to eat division launched by soft fruit experts Chambers – is supporting this year’s London Produce Show with a number of initiatives.

The Fruitery, which has just achieved early Grade A BRC accreditation, represents a first in the UK as Chambers is the only specialist fruit grower to have invested in its own prepared fruit facility. The Fruitery delivers a retailer own-label soft fruit product to foodservice and major multiples direct from the farm and offers seamless year-round supply of fresh soft fruit that leads to an extended shelf life of up to two days.  Response to the launch has been swift with the business already securing accounts with UK and continental retailers, and a number of other high-profile food retailers registering an interest.

The London Produce Show will provide an opportunity for delegates to the event’s ‘The Perishable Pundit’s Thought Leader Breakfast Panel’ on Thursday 6th June to sample the quality fresh berries during the early morning (07.30 – 09.15) debate.  Later the same day, from 09.30 The Fruitery will be on show at the trade exhibition on stand 108, with a team of Chambers’ personnel on hand ready to provide more details on The Fruitery’s unique offering. On Friday 7th June, Chambers has organised an exclusive Production Tour, comprising a hands-on, interactive and educational tour of the company’s largest own berry farm and the new high care prepared fruit facility.

The Production Tour will be two-fold starting with a visit to Home Farm located near Dartford, where members of the senior management team (including Chambers’ owner and managing director Tim Chambers) will give a tour of the largest Chambers’ farm. This will be followed by a trip to the company’s headquarters at Oakdene Farm in Maidstone, where they will visit The Fruitery, the prepared fruit division which represents a £2m investment.

Commenting on the inaugural Production Tour, Group Technical Director Rupert Carter says, “Visitors will witness the two different aspects of British fruit farming today. They will have the chance to see a traditional soft fruit production site, as well as understand the berry journey from field through to the high care facility and beyond. We will also share our learnings since setting up The Fruitery which may be useful for any visitors thinking about doing something similar, or establishing comparable revenue streams. We hope that retailers and buyers will find it interesting to see at first-hand how all the aspects of the supply chain are carefully managed directly by Chambers.  Soft fruit is notoriously challenging and fast-changing so our goal is to establish a stronger awareness of the complexities associated with this type of product.”

On a lighter note, the Tour will also include some more fun activities, including pitting the highly experienced Chambers’ fruit pickers against the visitors and of course there will be extensive tasting opportunities!

– Ends –

Note to editors

The Fruitery builds on Chambers’ established heritage (since 1952) as a grower, specialising in raspberry, blackberry, strawberry, cherry and more recently blueberry production. The business has successfully extended its growing capabilities outside of the domestic growing season by growing their plants at overseas farms located in Iberia, Poland, Peru and Bulgaria. In addition, Chambers has linked up with like-minded growers around the world to ensure the seamless supply of high-quality fresh berries for its customers 52 weeks of the year.

Chambers also handles the packing and transportation of the produce using its own packhouse (BRC (AA+) graded, Soil Association approved) and a fleet of refrigerated vehicles to meet ‘same day’ delivery requirements.

The Fruitery supplies fruit that is transferred from field to chilled within one hour. Regular lab testing is undertaken to maintain the very highest standards of food hygiene in line with the protocols required by various food retailer accreditation schemes. The ‘direct from the growers’ proposition not only relates to the superior quality of the fruit, it also signifies reduced food miles, 100% traceability & assured provenance, while the shortened supply chain delivers efficiency and an extended shelf life of up to two days.

The Fruitery range comprises a four and five Berry Medley in 160g, 220g and 240g variants; an 80g Blueberry snack pot; a Strawberry, Apple and Grape Medley in 130g and 160g variants; a Strawberry & Apple Medley in 130g and 160g variants; a Strawberry and Grape Medley in 130g and 160g variants. In addition, there is the option of a Catering pack (600g, 1kg and 1.5kg) in a variety of medley choices.

The Fruitery Achieves Early BRC Certification

Just two months after its official UK launch at this year’s IFE, The Fruitery – the new prepared ready to eat division from Chambers, the soft fruit experts – has achieved BRC certification.

BRC is a global food safety initiative designed to demonstrate product and process compliance in line with industry best practice and the accreditation is an internationally recognised mark of food safety and quality. As a business with a strong track record in the provision of fresh fruit to the major multiples Chambers is familiar with the stringent quality and safety control requirements of today’s retailers. Given the company’s investment in the £2 million state of the art high care facility which enables The Fruitery to supply fruit that is transferred from field to chilled within hours, operating the highest standards of food hygiene, early BRC accreditation was always part of the original business plan.

Commenting on the news, Group Technical Director Rupert Carter said, “After a three-month validation period, we are delighted to receive the news that The Fruitery has achieved Grade A BRC accreditation. This internationally renowned standard enables us to demonstrate the capable nature of Chambers’ new venture, providing reassurance to our customers and the confidence to buy with trust. The Fruitery will be aiming at attainment of the double ‘A’ grade next year, as we move over to the unannounced scheme, although we were only a few marks short of being scored that this time around.”

The Fruitery supplies a variety of own label fresh fruit medley choices in a prepared, ready-to-eat format to foodservice and major multiples, offering a reduced supply chain which delivers efficiency and an extended shelf life of up to two days. The business has already secured accounts with UK and continental retailers, with a number of other high profile food retailers registering an interest.”